The Digital Arts Group

The Digital Arts Group: Innovative Graphics and Web Design

Print ads design:

Your print advertising design should do more than just bring you customers. Your print ads should bring you more profitable customers. Your print advertising should make your company stronger, faster, smarter, and better able to compete.

Can print advertisements do this?

Absolutely.

Can we help?

Absolutely.

Contact us today!

Print Advertising

We offer our customers full service design and print media solutions that include full color ads in major magazines to any number of print media solutions including newspaper advertising and custom graphic creation for your business. We aim to deliver results that will literally increase your business presence in the world that lets your customers know you go the extra mile.

Advertising with traditional print media is our specialty. There are many ways to advertise a service or a product and we utilize those proven techniques in traditional advertising solutions that have proven to be most effective for our clients.

Advertising Trends magazine suggested the following tips, among others, in an article called, "Tips for Successful Print Ad Designing."

  • Do not place a period at the end of a headline. Periods tend to indicate to readers that there is no need to read on.
  • Begin headlines at top left. Studies have shown that the reader's eye naturally falls to the upper left corner.
  • "Serif" typefaces are regarded as the most legible font; nearly every newspaper in the world uses them due to their high readability. Readers are comfortable with them.
  • Avoid color headlines; researchers have noted that readers find colored headlines distracting. Studies have also shown that the darker the color, the greater the comprehension. Keep the text black if possible.
  • Black text on a tinted background also increases comprehension. It is easier on the readers' eyes than the black and white contrast.
  • Avoid reverse print (e.g., white text on black background).
  • Keep your layout clean, including using consistent type styles.
  • A traditional ad layout is: photo/illustration over headline over body copy. This is not etched in stone, but it has been proven effective.
  • Remember that for every advertising rule, there is an exception that is just as effective.
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